A future
without barriers

Change begins at home

We went back to the basics when doing our research for these ultra-modern apartments with a sliding wall at the centre of it. We asked people what a wall means to them and found out the real-world implications can be used to highlight the product benefits. A wall is a barrier. A barrier to achieving something better. When we remove those barriers at home, we can remove them in our life around us.

Customized Customer Journeys

Built on our customer journey research, we created a sitemap that allowed users to choose a journey according to their preferences. This helped them understand the product in relation to their needs. We also used the research to create “wow moments” across the website – sliding features, interactive maps, unique call-to-actions, moving infographics, etc.